Why do people lie about check-ins on Foursquare?
The beauty of Foursquare, the social networking app, is that it appeals to one of the most beneficent of human instincts: togetherness. The app allows users to "check in" at bars and restaurants,...
View ArticleShould we trust companies that want us to use our real names online?
Blame Gmail for our collective identity crisis: Is it better to be yourself online or to stay anonymous? In 2005 interest in Google's new e-mail app Gmail began to spike. As a way of controlling...
View ArticleWho needs the web when I’ve got Facebook?
This April, Mark Zuckerberg introduced Facebook’s “Open Graph” initiative, an Internet-wide protocol for making any webpage “equivalent to a Facebook page.” With a few bits of code, any web developer...
View Article500 Friends and No One to Call: Insights on the Reality of Social Networking
Online social networking was billed as the thing that would bring people closer. It hasn’t—and the stats from our recent survey prove it. In a survey of 423 people* on Facebook we found a big gap...
View ArticleDoes Facebook have an intimacy problem? What marketers need to know about the...
Facebook is now on a path to serve more banner ads than Yahoo! or Microsoft, according to a recent Wall Street Journal1 article. Until now Mark Zuckerberg has paraded Facebook’s 500 million users in...
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